Client: Busy Bee Tools | Year: 2022-2024 | Project: Busy Bee Tools Product Operations and Video Development
A full colour box design, designed by me, including shipping marks, photography that I took and a QR code to learn more about the product.
A full colour box design, designed by me, including shipping marks, photography that I took and a QR code to learn more about the product.
Packaging Design:
Creating impactful packaging requires a balance of strong branding, strategic design, and market appeal. At Busy Bee Tools, I oversee the entire packaging design process—from concept to production—ensuring that every product stands out while maintaining our corporate brand consistency.
Each project begins with conceptualization, where I explore design directions that align with the product’s purpose and target audience. I carefully integrate branding elements, including our corporate colour palette, typography hierarchy, and layout structure, to maintain a cohesive identity across all packaging. Attention to visual balance, product information placement, and hierarchy ensures that key details are easily readable while reinforcing brand recognition.
Beyond aesthetics, I also collaborate with factories and suppliers, ensuring that dielines, materials, and print finishes meet both creative and functional standards. By blending design strategy with practical execution, I bring packaging concepts to life—creating solutions that are not only visually compelling but also effective in driving product appeal and customer engagement.
A full-colour box design including QR codes, my photography, and iconagaphy
A full-colour box design including QR codes, my photography, and iconagaphy
At this point, you can see how my branding is echoed throughout all of the box designs for the BB line series.
Product Design:
Beyond packaging, I play a key role in the visual design of our products, ensuring that each piece aligns seamlessly with Busy Bee Tools' brand identity. From sticker and logo placement to selecting the right colour combinations for various machine components, I focus on creating a cohesive and recognizable look across our entire product line.
Every design decision is intentional—corporate colours like yellow and black are strategically applied to enhance both aesthetic appeal and brand recognition. Whether it’s refining control panel layouts, labelling key machine functions, or ensuring contrast for optimal visibility, I ensure that every detail is both functional and visually striking.
By combining industrial design principles with branding expertise, I bring each product to life in a way that reinforces trust, consistency, and market presence—ensuring that when customers see a Busy Bee Tools product, they immediately recognise the quality and craftsmanship behind it.
Not only did I design this product with our branding and colours, I also took the photography once it arrived from overseas.
Videos:
Below are videos that I story-boarded, shot, and edited for Busy Bee Tools. Click them to watch the video on YouTube.
