Client: Soccer360 Magazine | Year: 2024 | Project: Full 100 Page Editorial Design, Print & Digital Editions
The Brief:
This issue of Soccer360 Magazine was my 50th full issue that I designed in my professional Graphic Design career. The goal of the 2024 Summer Tournament Guide was to deliver an in-depth, visually engaging magazine that captured the excitement of three major international soccer tournaments: Euro 2024, the Paris Summer Olympics, and Copa América 2024. This special edition needed to break down all competing teams, highlight key players, showcase team rosters, and analyze starting lineups, all while ensuring an energetic and immersive experience for a younger, passionate audience. Additionally, we provided a comprehensive review of the final tables for top European leagues—Premier League, Serie A, Bundesliga, and La Liga—offering readers a complete snapshot of the global soccer landscape heading into the summer.
The Process:
As the lead designer, I took a strategic approach to both design and content presentation, ensuring that the guide was not only informative but also aesthetically dynamic and highly readable. My workflow included:
Visual Planning & Layout Development – I began by sketching layouts to define the structure of the magazine, ensuring a balance of text, imagery, and infographics. I also updated our grid system for optimal readability and flow.
Asset Curation & Licensing – I sourced and edited high-quality player headshots from our photography agency while collecting tournament-specific branding, fonts, and official assets to maintain authenticity.
Engaging Design for a Younger Audience – The visual direction leaned toward bold colors, energetic typography, and dynamic layouts to appeal to the younger generation.
Content Organization & Information Design – I compiled fixtures, schedules, and key statistics, structuring the information in a way that was engaging, easy to follow, and ultimately visually striking.
Art Direction & Final Execution – By combining high-impact visuals, compelling storytelling, and an intuitive design hierarchy, I ensured that each page was both visually captivating and information-rich.
The Outcome:
The 2024 Summer Tournament Guide became Soccer 360’s highest-selling issue since the COVID-19 pandemic, marking a significant milestone for the magazine. Additionally, subscriptions increased by 17%, demonstrating the impact of strong design and strategic content presentation in driving reader engagement and loyalty. This issue successfully delivered an immersive, high-quality tournament companion, reinforcing Soccer 360 Magazine’s reputation as a premier source for global soccer coverage.
